THIS IS MY REAL NAME.

And this is my real story. Please, never forget me again.
At some point of history my identity was lost.
It was taken from me.

Throughout history, experts have called me "the best straw hat in the world".

People and the media have been calling me by the wrong name. They have been calling me Panama.

Handmade in Montecristi county using toquilla straw for generations of handcraftmen and handcraftwomen. 

In 1,500, Spanish conquistadors began trading straw hats with Native Americans.
Sin then the Montecristi hat has been described for centuries by connoisseurs as the best toquilla straw hat in the world.

Few know that it is made in Ecuador. In the Pile commune, in the Montecristi canton, in the Manabi province. Declared as an appellation of origin of Ecuador in 2009 and since 2012 its fabric is protected by UNESCO as intangible cultural heritage of humanity.

Over a century of being miscalled has affected my traditional weavers socially and economically.

My town have almost been forgotten. They call it, the graveyard of the living.

Few know that it is made in Ecuador. In the Pile commune, in the Montecristi canton, in the Manabi province. Declared as an appellation of origin of Ecuador in 2009 and since 2012 its fabric is protected by UNESCO as intangible cultural heritage of humanity.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

My children are leaving. They don't want to learn the craft. It takes time. Too long for something that doesn't represent them.

They call me as a country to which I do not belong, when in fact, I am manufactured in a county in the province of Manabí in Ecuador.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

I've been exhibited at museums as MOMA. I am sold in Dubai and Paris. I am worn by millionaires, celebrities and people around the world.

A simple journalistic error, a fake news, made my people disappear from history, erasing their heritage.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

I'm still here. I'm about to disappear. But, now you know the story. Always remember it.

Remember me. Never forget me again. So we can change history to recover my true Ecuadorian identity.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible.

The campaign has as main beneficiaries the Pile artisan men and women, traditional weavers from the Pile commune, in the Montecristi county, where the finest hats are produced.

Since the year 1500, I've been the finest straw hat in the world. For more than a hundred generations, I've been the best craft in Ecuador.

From Ecuador to the world.My name is Montecristi. Never forget me again.

My name is Montecristi is a concept of cultural responsibility that seeks to make art and the craftsman visible. The main beneficiaries are the Montecristi men and women traditional weavers in the Montecristi county, where the finest toquilla straw hats are produced.

CONTACT A MONTECRISTI SPECIALIST

    PLEASE SHARE MY HISTORY. #NEVERFORGETMEAGAIN